What this policy covers
Your privacy is important to us, so we want to let you know exactly how we collect, use and share the information you provide us. We’ve designed this document to help you understand:
- The information you provide us
- How we use your information
- How we share your information (or don’t)
- How we store and secure your information
- How you can access and oversee your information
- How we internationally transfer your information
- Other important information about your privacy
Here we also clarify how you can control your information. You can object to certain ways we use your information and you can access and update it. If you don’t agree with this policy, please don’t access/use our Services or connect with any aspect of our business.
In situations in which we offer Services under contract with an organization (e.g. with your employer), the organization controls the way in which the information provided is processed by the Services. For more details, please see “Notice to end users” below.
The information you provide
You provide your information when you use our Services and when other sources give it to us, as we describe below.
Information you provide
You provide your information when you interact with our websites, use our booking engine and when you input your details when using our Services.
Account and profile information:
You provide information when you register for an account, create/modify your profile, set/change your preferences, sign up for email newsletters or make an enquiry/booking via our Services. E.g. when you make a booking, you provide contact details and sometimes payment information. You can also add a display name, photo and extra details to your profile which will be displayed in our Services. We monitor your preferences when you choose your settings within our Services.
Content you provide via our products:
We collect and store the information you post, send, receive and share when you use our Services, including the Go4 Car Rental products. When you fill out a booking form or speak to our customer services team, we collect your information. The reason we collect your information is to ensure a smooth, efficient booking process for you. By storing your information, we can offer you the best services to suit your needs and make your booking experience fast and hassle-free.
You provide personal information we require to make a booking, which includes:
- Name (so we can address you appropriately)
- Age (supplier rates and insurance premiums differ according to age)
- Country of residence (sometimes supplier rates vary by country of residence)
- Telephone number and email (for contacting you)
- Credit card information (to charge you after your booking has been confirmed)
Content you provide via our websites:
Our Services include the websites we own and operate. We collect additional content you submit to our websites, including our social media channels and networking site. E.g. you provide information when leaving feedback and participating in interactive features, contests, surveys, sweepstakes, promotions, activities and events.
Information you provide through our support channels:
Our Services also include customer support, through which you can submit information about any problems you experience with our Services. Whether you speak directly to a representative or engage with our support team in another manner, you’ll be asked to provide contact details, a description of your problem and any related information that could prove to be helpful in resolving the issue.
When you make a booking or enquiry, we collect payment and billing information so we can charge you when your booking has been confirmed by the supplier. You may also be asked to provide additional information, such as payment card details, which we collect through secure payment processing services.
Information automatically collected when you use our Services
You provide information when you use our Services. This includes browsing our websites, reading our email newsletters and taking specific actions within our Services.
Your use of our Services:
We collect and store selected information when you visit and interact with our Services. This information includes which features you use, the links you select and the terms you search for. The information we collect about how you use our Services is restricted to the data we can see with regards to how you interact with and use our Services’ features, as well as content-related information detailed in “Content you provide through our products”.
Device and connection information:
You provide information about the computer, tablet, phone or other devices you use to access our Services. Device information includes your connection type and settings used when you access our Services. We also collect information about your operating system, browser, device identifiers, IP address and URLs of referring/exit pages. We collect and use your IP address and/or country preference so we can approximate your location and provide you with an improved Service experience. The information we collect varies according to the type and settings of the device you use to access our Services.
Cookies and additional tracking technologies:
Information we receive from other sources
We collect information about you from other Service users, third-party services, related companies, our business partners and channel partners.
Other users of our Services:
When they submit content through our Services, other users may provide information about you. E.g. others who use our Services may provide your email address when they fill in details on a form to add you to a booking or invite you to our Services.
Other services you link to your account:
Go4 Car Rental partners:
We work with an international network of partners and companies which promote and market our products, generate leads and resell our Services. We may receive information from our partners, such as billing information, contact information and which country you reside in.
We may also receive information about you and your activities through Services from third party partners, including advertising and market research partners, who may provide us with information with regards to your likes, dislikes, interests, engagement with our services and online advertisements. We collect this information to offer an improved Service experience, such as providing you with the most relevant products and deals.
How we use the information you provide
How we use the information you provide depends on the Services you use, how you use them and your preferences. Below we’ve listed the reasons we use the information you provide:
To offer our Services and personalise your experience:
We use your information to offer you our Services, including to process transactions, to authenticate your identity when you login and to provide customer support. We merge your information and your activities to offer a seamless experience, which includes allowing you to find information from one particular Service while searching from another or to present you with relevant product information as you browse our websites.
For research and development:
We’re constantly aiming to improve the Services we offer you by making them more intelligent, more secure, more integrated, faster and more helpful. As well as via direct feedback, we use the information we receive on how people use our Services to troubleshoot and identify usage, trends, activity patterns and potential areas for improvement and integration of our Services. E.g when we wish to enhance a specific feature, we study the most recent interactions of several users, including how often they use the feature, to collect relevant details. We automatically analyze and aggregate the most commonly used searches to develop the relevance and accuracy of suggested products. Sometimes, we apply the knowledge we gain from our Services to enhance and develop similar features or to improve the integration of our other Services. Occasionally, we test and analyze specific new features within a limited group of users before we roll it out to everyone.
Communications with you about our Services:
We use your contact details to send transactional communications by email and through our Services. This includes messages to confirm your booking, to remind you about outstanding payments, to respond to your comments, requests and questions, to provide customer support and to send you information. Sometimes, we might also send you messages as you onboard to a specific Service, in order to help you use that Service better. These messages are all part of our Services and in the majority of cases, you can’t opt out of them. If there is the option to opt out, it will be made clear within the message itself or in your account settings.
To promote, market and boost engagement with our Services:
We may use your contact information and details about how you interact with our Services to send you promotional messages we think will interest you. Our messaging covers email and displaying Go4 Car Rental adverts targeting you on other websites and applications, including on platforms such as Facebook and Google. These messages are designed to drive engagement and maximise the value of our Services to you and includes information about our most recent deals we think might interest you. We might also get in touch with you about our latest offers, promos and competitions. You can decide whether or not you wish to receive these messages by following the instructions described below under “Opt-out of communications.”
At times we might use your details to resolve issues you may have, to reply to your requests for help and to enhance our Services.
For safety and security:
We use the details we receive about you and how you use our Services to confirm accounts and activity, we well as to follow fraudulent or suspicious activity and to identify all violations of our Service policies.
To guard our legal rights and business interests:
Where we’re required by law or where we find it necessary to protect our legal rights, interests and the interests of others, we will use your details to assist with legal compliance, claims, regulatory and audit functions, in addition to disclosures with regards to the sale, merger or acquisition of a business.
With your consent:
We only use your information when you’ve given us your consent to do so for a definitive reason not already listed. For example, we may decide to publish customer stories or testimonials to market our Services, always with your permission.
Legal bases for processing (for EEA users)
If you’re based in the European Economic Area (EEA), it’s important you understand we only collect and process your information when we have legal bases to do so according to applicable EU laws. The circumstances depend on which of our Services you use, as well as how you use them. This means we collect and use your information when:
- We require it to provide you with our Services. This includes operating the Services, providing customer support and customised features and to protect the security and safety of our Services.
- It satisfies a legal interest (which is not superseded by data protection interests), such as for development and research purposes, to promote and market our Services and to protect our legal interests and rights.
- You give us your consent to do so for a certain use.
- We’re required to process your data in compliance with a legal bond.
If you’ve given your consent for us to use your information for a certain purpose, you can change your mind at any time. But be aware that this won’t affect any processing already completed. When we use your information because we or a third party have a legitimate reason for doing so, you can object to that use. But sometimes, this could mean you can’t use our Services anymore.
How we share the information we gather
We share the information we receive about you via the methods listed below. To complete your booking, we require your personal details, including your full name, address, email address, phone number and credit card number. To process the booking, we might pass all or some of this information on to our suppliers. This transaction is processed via a password-protected and encrypted secure site which requires users to login with an account. We won’t rent or sell any of your personally-identifiable details to any third party.
Sharing with third parties
We share details with third parties to help us provide, operate, integrate, improve, personalise, support and promote our Services.
We work with third-party service providers to offer website and application development, maintenance, hosting, storage, backup, payment processing, virtual infrastructure, analysis and other Services for. These services might require us to provide access to or use information about you. If a service provider requires access to your details to perform services on our behalf, they do so following strict instructions from us, including adhering to our policies and procedures we designed to protect your information.
Go4 Car Rental partners:
We work with third parties to enhance the Services we offer to you. The assistance we receive from them covers consulting, sales and technical help to provide you with a better experience. We might share your details with these third parties in relation to the assistance they give us, such as to improve our promotional and marketing efforts. We may share details with these third parties in accordance with where you consented to such sharing.
Links to third party sites:
Social media widgets:
Our Services sometimes include links directing you to other websites or services with different privacy practices. Your use of third party sites and any information you submit to them is governed by their privacy policies, not ours.
Third party widgets:
With your consent:
We share your information with third parties when you allow us to do so. For example, we frequently display personal testimonials and reviews of happy customers on our public websites. If you consent, we might post your name next to your testimonial or review.
Compliance with enforcement requests and applicable laws — enforcement of our rights:
In rare circumstances, we might share your details with a third party, if we think sharing it is reasonably necessary in order to:
- Comply with the law, regulations, government requests or legal processes (this includes meeting national security requirements).
- Enforce our policies, agreements and terms of service.
- Protect the integrity or security of our Services and products.
- Protect Go4 Car Rental, our customers or the public from illegal activities or harm.
- React to an emergency which requires us to reveal personal details to help prevent death or serious bodily harm. For further details about how we respond to government requests, review our “Guidelines for law enforcement” and our “Transparency report”.
Sharing with affiliated companies
How we store and secure your details
Information storage and security
To store the information we collect, we use data hosting service providers based in Australia, New Zealand, the US and Ireland. We use rigid technical measures to secure your data.
How long we keep your information
How long we store your details depends on the nature of them, as described below. In time, we will delete or anonymise your details or, if this isn’t possible (because the information is kept in backup archives, for instance) we will store your data securely and restrict any further use of it until we can delete it.
We preserve your account information as long as your account is active, as well as for a reasonable period thereafter, in case you choose to re-activate our Services at a later date. We also keep selected details in order to resolve legal disputes, comply with our legal obligations, to support business operations, to enforce our agreements and to enhance our Services. In the cases in which we keep your details for Service enhancement, we remove details which directly identify you. We only use the details we receive to learn about collective insights with regards to your use of our Services — not to analyse your personal characteristics.
If you’ve chosen to receive our marketing emails, we keep details about your marketing preferences for a reasonable amount of time, starting from the date you most recently expressed an interest in our Services. E.g. when you last opened one of our emails or when you stopped using your account. We keep details obtained through cookies and other tracking technologies for a reasonable amount of time, starting from the date the information was created.
How to access and control your details
With regards to certain aspects, you can choose how to access and control your details. Below you’ll find a compilation of these choices, how you can exercise them and any applicable restrictions.
You can request a copy of your details, object to us using your details (including for marketing purposes), ask for us to restrict or delete your details, or request to have your details in a structured, electronic format. Below we list the tools and processes for you to make these requests. You can exercise selected choices by logging into our Services and making use of the settings within our Services or your account. If you require additional help or want to make any other requests, contact us using the information in the “Contact us” section below.
Your request and choices may be restricted in certain cases:
For example, if fulfilling your request would require us to reveal details about another person, or if you request we delete details which we have a legal right to store have compelling legitimate interests to keep. If you have unresolved concerns, you can complain to a data protection authority in the country in which you live, work or where you feel your rights were infringed.
Accessing and updating your information:
Our Services let you access and update selected details from within our Service. For example, you can access your profile details within your account. You can update your profile data within the settings of your profile and modify information containing your data using the options associated with that content.
Deactivate your account:
If you don’t want to use our Services any longer, you may have the ability to deactivate your account within your account settings. Alternatively, contact us via the information provided in the “Contact us” section below and we can remove your account. It’s important you understand that deactivating your account won’t delete your details. Your data may continue to be visible to other Service users depending on your past interactions within our Services. For more information on how you can remove your data, see below.
Requesting that we stop using your data:
Opting out of communications:
You may choose to opt out of receiving our promotional communications through the unsubscribe link found within each email, by updating your email preferences within your Service account settings or by getting in touch with us via the details provided below. We will then remove your information from our email list or registration database. When you make a request like this, we will resolve it within 24 hours of receipt. Even after you decline our promotional messages, you will still receive transactional messages from us about our Services. You can opt out of selected notification messages in your account settings.
Data portability is the capacity to receive some of your data in a format you can move between service providers. E.g when you transfer your mobile phone number from one carrier to another. Data portability may apply to some of your details, but not all of them. If you make such as request, we will provide you with an electronic file containing your basic account information and any additional details you provided when you created your account within our Services that are under your exclusive control.
How we transfer the data we receive internationally
International transfers of the data we collect
We collect information worldwide and we primarily store that data in Australia, New Zealand, the US and Ireland. To provide you with our Services, we may process, transfer and store your data outside your country of residence to wherever we or our third-party service providers operate. Whenever we move your data, we make sure it’s well protected.
International transfers within Go4 Car Rental:
In accordance with this policy, to facilitate our worldwide operations, we may move information to New Zealand, Australia, Ireland or the US and permit access to that data from countries in which we have operations. These countries may not have the same data and privacy protection laws as the laws of the countries in which our customers and users are based.
Cookies and Tracking Notice
Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.
We also uses 3rd party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Display Network (GDN). As always, we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.
Google Analytics Demographics & Interest Reporting
You can opt out of this feature by visiting the following link: Google Analytics opt-out browser add-on
This data is used to provide better services and more relevant content to our users based on demographic and interest data.
Other important privacy information
Notice to end users
We’re dedicated to respecting and protecting your privacy and don’t use your personal data for anything you haven’t agreed to. We take a proactive approach to privacy and security and adhere to international protocols and standards. We’re not responsible for the security or privacy practices of other organizations, which may differ from this policy.
Our secure booking server employs 128 bit encryption to guarantee the highest possible levels of security. You can check this by the padlock displayed in the closed position in your browser. Any data, including credit card information, you enter and submit on such a page will be encrypted and transmitted securely. When the transaction is finalised, your data is stored in an encrypted state. All information transmitted via our booking page is done using SSL (Secure Sockets Layer). SSL employs a cryptographic system which uses two keys to encrypt data. One is a public key and the other is a private or secret key, known only to the recipient of the message.
Our policy regarding children:
Our Services are not directed to anyone under 16. We don’t knowingly collect personal data from anyone under 16. If we learn that a child under 16 has given us their personal information, we will delete it. If you’re aware of a child providing us with any personal data, please contact our support services.
This website is owned and operated by Go New Zealand Pty Ltd, trading as Go4 Car Rental, in conjunction with Online Republic — a specialist in global car rental distribution.
If you have any questions or concerns regarding how your information is handled, please get in touch with us.
Go4 Car Rentals
5 Tully Court, Bull Creek
Western Australia 6149
Email: info [at] Go4CarRental.net